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How to Choose the Right Label Material for Beverage Bottles and Cans ?

How to Choose the Right Label Material for Beverage Bottles and Cans ?


 Labels play a vital role in the beverage industry, providing important information to consumers and serving as a powerful marketing tool for brands. Choosing the right label material is critical for beverage bottles and cans as it affects durability, visual appeal and compliance with industry regulations. In this article, well explore the various label material options available, discuss factors to consider when making your choice, compare their performance and suitability, and examine case studies from popular beverage brands.

2.Understand label materials

 In order to make an informed decision about label materials, it is important to understand the different options available in the industry. Commonly used label materials mainly include paper labels, film labels and synthetic labels. Paper labels are widely used in the beverage industry due to their versatility and cost-effectiveness. They can be made from coated or uncoated papers or specialty papers with unique textures and finishes. Film labels such as polypropylene (PP), polyethylene terephthalate (PET), polyvinyl chloride (PVC) and polyvinyl alcohol (PVOH) labels are known for their durability, moisture resistance and excellent printability. Famous for sex. Synthetic labels, including polyethylene (PE), polyolefin and polystyrene (PS) labels, offer high resistance to moisture, chemicals and abrasion. They are typically used in applications that require extreme durability and long-lasting performance. 


 3.Factors to consider when choosing label materials

 Several factors should be considered when selecting label materials for beverage bottles and cans.

A. Packaging and Storage Conditions: Label materials should be able to withstand varying temperatures and humidity levels, as well as exposure to sunlight and ultraviolet radiation.

B. Container material: The type of container, whether it is a glass bottle, aluminum can or plastic bottle, will affect the choice of label material. Different materials have different requirements for adhesion and flexibility.

C. Regulatory Compliance and Labeling Standards: Beverage labels must comply with various regulations, such as those set forth by the U.S. Food and Drug Administration (FDA) and the Globally Harmonized System of Chemical Labeling (GHS). Branding and marketing factors should also be considered.


4.Different label material options for beverage bottles and cans

Now lets take a closer look at the different label material options available for beverage bottles and cans.

A. Paper label Coated paper labels offer excellent printability, vibrant colors and a smooth surface. They are often used for high-end beverages that require an aesthetically pleasing appearance. Uncoated paper labels have a natural, rustic look and are suitable for beverages seeking a more organic, environmentally friendly image. Specialty paper labels, such as textured or embossed paper, add a unique tactile element to the label that can enhance the consumer's sensory experience.

B. Film Label Polypropylene (PP) labels are known for their durability, moisture resistance, and tear resistance. They can be transparent or opaque, providing design flexibility and achieving a "label-free" look. Polyethylene terephthalate (PET) labels are commonly used for carbonated beverages due to their excellent resistance to pressure and carbonation. Polyvinyl chloride (PVC) labels are highly flexible and can be adapted to a variety of container shapes. They have good water and chemical resistance. Polyvinyl alcohol (PVOH) labels offer excellent moisture resistance and are popular in the beverage industry for their environmental sustainability.

C. Synthetic tags Polyethylene (PE) labels are highly resistant to moisture, chemicals and tears. They are often used for beverages that are exposed to extreme environments, such as those sold in ice or refrigerated displays. Polyolefin labels are known for their high transparency, excellent moisture resistance and good conformability to different container shapes. Polystyrene (PS) labels offer a cost-effective option for beverages that do not require extensive durability or resistance to environmental factors.

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5. Compare the performance and applicability of label materials

To help select the right label material, it is important to evaluate its performance and suitability based on several key factors.

A. Durability and resistance to environmental factors: Labels must be able to withstand shipping, storage and usage conditions without fading, peeling or tearing. According to a study conducted by Packaging World, PET labels show the highest performance in terms of durability and resistance to moisture and temperature changes. PVC labels were found to have good resistance to chemicals and sunlight, making them suitable for outdoor applications.

B. Adhesive Strength and Label Application: Label materials must have sufficient adhesive strength to adhere securely to the container and remain intact throughout the life of the product. In a study in the Journal of Coatings Technology and Research, synthetic labels, specifically PE and PP, showed excellent adhesion to different types of containers. The study also concluded that PET and PVC labels have good adhesive properties and are suitable for most beverage applications.

C. Printability and Graphical Functionality: Labels play a vital role in branding and marketing. Therefore, the selected materials should provide high quality printability and graphic functionality. Film labels, especially PP and PET, have excellent printability, allowing for vibrant and visually appealing designs. Coated paper labels are also popular for their ability to display intricate graphics and vibrant colors.

D. Cost considerations: Budget constraints often play an important role in label material selection. It is important to strike a balance between cost and required performance. According to packaging supplier Avery Dennison, synthetic labels may cost more up front, but can lead to long-term cost savings due to their durability. Paper labels tend to be more cost-effective in terms of material costs, making them a popular choice for many beverage brands.


 6. Case study

Label material selection for a popular beverage brand To illustrate the label material selection process, lets explore case studies from different areas of the beverage industry.

A. Carbonated soft drinks (CSD) industry: A leading CSD brand chose PET labels because of its excellent resistance to compression and carbonization. The brand wanted to ensure label integrity and visual appeal, even in demanding environments.

B. Craft beer industry: Many craft breweries use film labels (such as PP or PVC) to give their products a unique high-end look. These labels offer excellent printability and moisture resistance, which is critical to maintaining quality and aesthetics.

C. Energy drink industry: Energy drinks often require labels that can withstand extreme environmental conditions, such as exposure to ice or refrigerated display.  Synthetic labels like PE are chosen by well-known energy drink brands for their durability and moisture resistance.

D. Bottled water industry: As sustainability becomes a key issue in the bottled water industry, brands are turning to environmentally friendly labels such as PVOH. These labels offer excellent moisture resistance while being biodegradable and compostable.


7. in conclusion

Choosing the right label material is critical for beverage bottles and cans as it affects durability, visual appeal and compliance with industry regulations. Understanding the different label material options available, considering factors such as packaging conditions, container materials and regulatory compliance, and comparing performance and suitability are important steps in making an informed decision. Case studies from various beverage industries highlight the importance of selecting appropriate label materials to meet specific requirements. By carefully considering these factors and examples, beverage brands can effectively communicate their messages, enhance product appearance and durability, and comply with regulations, ultimately increasing consumer trust and satisfaction.


As a TOP3 company in the self-adhesive manufacturer industry, we mainly produce self-adhesive raw materials. We also print various high-quality self-adhesive labels for liquor, cosmetics/skin care product self-adhesive labels, red wine self-adhesive labels, and foreign wine. For stickers, we can provide you with various styles of stickers as long as you need or imagine them. We can also design and print the specified styles for you.

Donglai Company has always adhered to the concept of customer first and product quality first. Looking forward to your cooperation!


Feel free to contact us anytime! We're here to help and would love to hear from you.


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Sales Executive


Post time: Nov-03-2023